Primavera Parfum, the Polish leader in multichannel retailing and e-commerce in the beauty sector, is going from strength to strength as it continues to invest in logistics and technology. Its newest customized warehouse in Panattoni Park Warsaw North II can store around 6 million products and dispatch 25,000 parcels every day. Primavera Parfum was advised during its search for the right facility and lease negotiations by Newmark Polska.
“We operate in retail and logistics, focusing on cosmetics and other health and beauty products. Primavera Parfum is the only Polish company in the cosmetics industry to have implemented a dropshipping model enabling e-retailers to ship items without ever having to hold stock. With our team of specialists and modern IT system, we are able to service any online cosmetics retailer. As the only company in our industry, we offer full coverage of the e-commerce market as well as sales optimization with full pricing control. We are an integrated e-commerce hub,” says Jędrzej Karasek, E-Commerce and Business Development Director, Primavera Parfum.
“We cater for both large e-retailers and marketplaces, as well as small or niche stores specializing in selling cosmetics. We provide know-how, competitive transport and logistics prices, and assume liability for purchases,” adds Edyta Glezner, COO, Primavera Parfum.
“The new facility meets the key requirements of our client in terms of location and technical standard. The developer has adapted the warehouse space to storing hazardous items. The proximity of the S8 expressway, which connects key transport nodes, makes for easy deliveries to clients throughout Poland,” says Miłosz Borkowski, Senior Associate, Newmark Polska.
“We are pleased that we were able to support Primavera Parfum in its plans for further growth. Having relocated close to a cluster of courier hubs, the company will be able to expand the scale of operations and cut delivery times. Products ordered in the afternoon or in the evening will reach the customer the next day, which is a major competitive advantage for e-commerce companies,” says Agnieszka Marczak, Senior Advisor, Newmark Polska